Ok all jokes aside, the fact that Remy Ma came out on “Shether” spitting real bars, real lyrics and then her marketing/management team okayed “Money Showers” featuring Fat Joe and Ty Dolla Sign and she was looking like a made up barbie, i.e Nicki Minaj, was a TOTAL FLOP!
Let me explain something that most people may not understand. Remy and Nicki have two different fan bases, which means Nicki has crossed over into a Mega Pop Superstar, selling out arenas worldwide; which also means she has major endorsement deals and she also mentors young girls. That is bigger than just rap. Do you think she can just get on a record and spazz out like Remy? I think not. Remy is a great artist, but she is not at that level in her career yet.
This is why I say it was a terrible Marketing & Promotional idea to go after Nicki. If Nicki decides to put out an album the same day as Remy, do you think any investors are going get behind Remy Ma? I think not. It would be a bad business move because the odds are stacked against Remy.
Nicki and her Marketing/Promotion team have a proven success rate by consistently selling Multi-Platinum Records and having the most Top 100 hits on Billboard for a woman. Not to mention she has the corporate power structure behind her to shut down Remy Ma’s career. Let’s be honest if the BET Awards had to choose between Nicki or Remy to perform on the show at this moment in both of their careers, who do you think they are going to choose? It’s all about ratings and corporate sponsors that fund these events and labels that these artists are signed to. If I just spent a million in marketing dollars on Nicki’s career such as Young Money/Cash Money Records did and its corporate associates which are basically controlling the airwaves, i.e Young Thug, Drake & more, of course they’re going to shut down Remy, i.e Black Ball her whether Nicki responds or not. Those corporate investors are not going to let their money go to waste, period. So all those radio hosts, Dj’s and program directors can say what they want about Nicki, but they are still gonna play Nicki records 10 times a day and that is why Remy Ma is back tracking. And really I’m upset that nobody on Remy team saw this coming or thought about the consequences ahead of time. The lesson to be learned from this for Remy is not to go after the person you want to surpass but instead befriend them and learn from they’re success and figure out how to incorporate it into yours. Be Blessed On Your Journey To Success!!!
Written By: Lee Danja Worldwide