Born Sheldon Aitana Lawrence on April 6, 1981, Aidonia is the second of four children for his mother who was a teacher, and his father an ex-soldier. Originally from the Red Hills Road area, he took his stage name from the first two letters in his middle name ‘Aitana’, and ‘Donia’, a name which he earned while playing football.

Aidonia attended Mona Heights Primary, then Meadowbrook High School where he had the misfortune of being expelled (for keeping ‘bad company’) while in 6th Form. It was from as far back as 1994, while still attending Meadowbrook, that Aidonia’s special love for music began. After watching a tape of Sting 1993 with the infamous clash between Beenie Man, and his icon Bounty Killer, Aidonia immediately got his mind set on becoming a deejay.

aidonia-02Soon after watching the Sting 1993 tape, he began re-enacting the clash for classmates and friends, many of whom recognised his talent from as far back as then. He started writing his own lyrics and formed the JAG1 (Jah A Guide) crew with friends. JAG1 or JOP (Jag One Productions) were often referred to when they were performing at school concerts and fetes.

After being expelled, he relocated to the United States with his father, and started working at FedEx. For the next three years, he would visit Jamaica regularly, and did a few ‘minor’ things on the dancehall scene in New York. While in New York, he was encouraged by some to return to Jamaica in order to get his career going; he did just that.

He met Mr. G (then known as Goofy) and recorded his first single ‘Many a Dem’ in October 2003 on Goofy’s Young Blood label. Soon after, he began working with Rod Pinnock of Orizen Entertainment, and in early 2004, he became a popular performer at a weekly event called “Battle Thursdays”, where he got some recognition and also had an opportunity to work on his performance skills.

In the latter part of 2004, Aidonia was approached by Cordell “Skatta”‘ Burrell who invited him to record at his studio. Two months later, Aidonia had his first bonafide hit, the song “Lolly” which was done on Skatta’s Irish Dance riddim. In October 2005, news broke that “Lolly” was included on VP Records’ annual Strictly The Best (Volume 33) compilation.

More hits followed from 2005 into 2006, including “Chicken Head”, “Prayer”, “Inna Di Ghetto”, “Eagle”, “Ooku”, “Unknown Assailant” and “Kingfish Ah Come”. He also fulfilled one of his goals of working with Bounty Killer, when he recorded “Sen Fi Dem”.

More recently, he has had “Reload” on the Redbull & Guiness riddim, “Bukam” on the Billback riddim and “Wine” on the Tremor riddim.

Look for more big tings from Aidonia in the near future.



Savage aka Savo, born Simon Alex Daley had musical experiences at the juvenescent age of 11 years old and was a notable member of the choir at Olivet Seventh Day Adventist Church which he attended with his mother.

A past student of the St. Andrew Technical High School, Savo aspired to pursue a career as a Medical Doctor, however, music was to be his deft and mastery. Savo became a member of Mavado’s Gully Squad in 2009 and met his role model, mentor and musical stalwart in the Dancehall Reggae arena, Bounty Killer, a link made by fellow Recording Artiste, Flexx. His breakthrough came in October 2009 with the release of “Gully Christmas”, a single by Mavado featuring Flexx and Savage on the Christmas Riddim, produced by Stephen Di Genius.

In April 2011, Savo made the most pronounced move of his career when he signed to Jah Snowcone Entertainment, which is spearheaded by Rohan “Snowcone” Fuller, who is regarded as one of Jamaica’s most talented producers. Under Jah Snowcone’s guise and direction, Savo infiltrated the Jamaican music scene with “Mi Nah” on the Ital Stew Riddim, being one of his biggest hit to date.

Savo, with his varied styles and versatility, as well as exceptional and prodigious writing skills, has been making tremendous headway in the industry; his positive energy and upbeat personality has poised him into becoming a formidable artiste, writer and performer. With his new works, collaborations alongside artistes such as Spragga Benz, Mr. Vegas, Beenie Man and Chris Martin, to name a few, these will see him catapulting his way onto every Reggae chart and into the hearts of reggae music lovers.

Now, with the recent signing to top management company, the Vanclive “Fada Bulla” Parris owned Dutty Fridayz Promotions, Savo is expected to reach higher heights especially after recording several songs that have already made their way into mainstream radio and events.

Savo’s latest tracks include “Culu Culu”, “Wine Up Suh”, “Bruk Bak” and “Weed Speech (Remix)”. Previously, he created a strong partnership with Frassout Records owner/producer, Milton “Frassout” Foster, consistently securing his spot on every riddim made and released by the record label. Hits like “Waiting For” on the Heaven Riddim, “Nah Gwan Well” on the Moscato Riddim and single “Top Shelf”, which was a collaboration with Young Flex PD, have seen incredible success.

There is many more to come from this versatile artist with huge crossover potential. Savo intends on being an immense influence on every market worldwide and sealing the deal with Dutty Fridayz is just the first step to making his mark on a global scale.

UK’s Brand New Dancehall Sensation

Mr. Tom Cruise “DON ANDRE” Live In Concert


Tom Cruise, an unreleased track by the United Kingdom-based deejay Don Andre, is currently making the rounds in local dancehall circles.

don-andre-ft-ding-dong-chi-chingThe track first surfaced just over a year ago, and the underground scene in the UK showed an early interest. But it was not until the track was uploaded to the Internet that the song and ensuing dance move really grew legs and began gaining traction.Speaking with

Splash yesterday, Don Andre said he always had high hopes for the single, even before it was completed.

“I knew it was going to be a hit because the sound was so different. Whatever I do, I always have the highest expectations for it and

Tom Cruise was no different. It was fresh and new and people like change. It is a fun song that is really different. The strangest thing about this song is that it wasn’t planned for. We were just vibing in the studios and upon listening the beat, I knew I had to do something different,” he said.

Produced by his own label, Kingston Music Group, the song, which has a strong electronic dance music influence and catchy dance moves, has caught the interest of the local scene.

He further noted that the Tom Cruise effect is being felt across the globe, judging from what he explained are videos surfacing daily from fans who are based in Argentina, Poland, Chile, Russia, Lithuania, Africa, Amsterdam, Italy, Ukraine, Finland and other territories, performing the dance.

Currently in Jamaica, Don Andre is also promoting Jog, his latest single which was released earlier this month, and boasts a similar concept to Tom Cruise.

“It’s another song that gets you physically involved, however it has more lyrics than

Tom Cruise. This song promotes a healthy lifestyle as it has a dance that goes along with it. In England I often have to jog in order to keep warm, so that is one of the inspiration behind the song,” he said.

Carlos Don Andre, 25, spent his earlier years on Thirty-five Lane, off Waltham Park Road in St Andrew. During his teenage years, while attending Jamaica College, he penned his first song, Auntie Gloria.

“That song was a dedication to my Aunt Gloria who nurtured and grew me after my mother passed away when I was a baby,” he said.

In 2003, he migrated to the United Kingdom where his passion for music developed even further. Among his first set of recordings were

Oh Girl, Hennessy, Imagine This, Rave all Night and

Roll Wi A Roll.

In addition to promoting his single, Don Andre is prepping for upcoming performances in the USA and Canada in 2016 and 2017

Brand New Female Dancehall Sensation



Nadesha Edwards more popularly known as Starface is an upcoming dancehall artiste. Edwards grew up in the parish of Kingston, more specifically Denham Town. It was there she developed the passion for music, her first love. 

starface-e1456747180464Starface have been actively involved in music for a year professionally, but has loved music from she knew herself .She got the name Starface from close friends because she had a shining personality and the desire to be a leader from an early age. Starface started off by makings beats and she would sing other artistes’ songs and entertain her family at home and friends in her community. She recalls her first professional recording as nerve-racking but when she got the hang of it the engineer was astounded as she sounded like she has been recording for some time now. So far Starface has recorded with dancehall’s finest, Beenie Man on a riddim called “Ride Along” produced by Konsequence Muzik in 2015. She has also done singles like “Tun up the Love,” “Love John,” “Nuh fraid A No Gal” and “Bad Love.” Music to Starface is a way of life and she describes her music as reality music. She is a strong lyricist and songwriter and is driven only by the desire to be successful in the business. 

For the very near future she sees herself selling her records, topping charts, on billboards, making corporate links and having her own brand of product to give back to her fans and helping others.
Starface is very enthusiastic about her music and wants it to reach every corner of the globe. She intends to stamp an indelible mark in the dancehall scene with her strong lyrical content, raw talent and shining personality. 






Laza Morgan (born December 13, 1983 in Springfield, Massachusetts) is a Jamaican American reggae singer and rapper. Son of the reggae musician and artist Denroy Morgan, he started as a member of the Jamaican dancehall / hip hop trio formation LMS, alongside his siblings trio Noshayah Morgan and Miriam Morgan. Then Otiya “Laza” he engaged in a solo singing career.

He is best known for his single “This Girl” which was featured on Disney’s Step Up 3D. Laza was also a featured artist on Alexandra Burke’s hit single “Start Without You” in 2010 and appeared in the music video for the song. Laza is also featured in Kristina Maria’s new single “Co-Pilot”. He later released his mixed tape on June 7, 2011, after releasing his new hit single “One by One” featuring Jamaican singer Mavado, which topped the Jamaican Reggae Singles Chart. More recently Laza had launched two viral music videos on YouTube for his singles “Ballerina” and “Ya Sey Mi” with his production team Family Affair Productions..




Nardo Ranks is an internationally renowned for his hair-trigger wordplay and easy fusion of politically conscious lyrics and bass-driven hooks, ghetto-born Nardo Ranks is credited as one of the first dancehall artiste to crossover into the US mainstream. His smash hit single Burrup released 1990 and produced by C. “Solgie” Hamilton on the Profile Records label (now Arista Records) features the unrivaled and unmistakable rhythm duo of Sly Dunbar and Robbie Shakespeare, then he followed up with “Dem a Bleach” originally released in 1992 on the ‘Murder She Wrote’ riddim which has been added to performance segments by countless artiste such as Beenie Man, Demarco and many more to this day. Nardo also recently made his film debut starring in the new hit movie “Jamaican Mafia” as Jankro alongside Jamaica’s veteran leading actor Paul Campbell and he also stars in the not yet released movie “Artifice”. LDW is excited to be apart of the Nardo Ranksmovement and looks forward to his continued success in the music and film industry.


Lee Danja Worldwide, LLC

Lee “Lee Danja” Seaton, CEO


Phone: (404) 957-8200